Question: What is the most important change Georgie should make first? Select the correct answer, then submit.
- Run more frequent flash sales
- Replace sales-focused posts with a mix of engaging, varied content
Explanation
The current approach is weakened by an overemphasis on selling, which gives the audience less reason to interact over time. Google recommends people-first content with a clear primary purpose for the intended audience, so content should deliver value rather than rely mainly on promotion. A broader mix of useful and interesting posts improves engagement because it creates more opportunities for interest, trust, and repeat interaction. More frequent offers should not come first, because they do not fix the underlying content problem. Google for Developers
Why the other options are incorrect
Run more frequent flash sales Increasing promotions adds more sales pressure, but Google’s guidance prioritises people-first content that is genuinely useful to the intended audience. Google for Developers
Source for verification
https://developers.google.com/search/docs/fundamentals/creating-helpful-content
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