Question: What metric should Georgie monitor to see if their new content strategy is working? Select the correct answer, then submit.
- Engagement rate
- Number of posts per week
Explanation
Engagement rate is the most useful metric because it measures whether the new content is creating meaningful interaction, not just being published. Google Analytics defines engagement rate as the percentage of engaged sessions, so it reflects whether visitors spend time, view more content, or trigger a key event. Google also recommends checking low engagement rate by page, screen, or channel to understand whether content is matching audience interest and encouraging the next step. That makes it a stronger measure of content success than simply counting how often posts are published. Google Help+1
Why the other options are incorrect
Number of posts per week This measures output volume, but it does not show whether the audience is responding positively to the new content strategy. Google Help+1
Source for verification
Google Analytics Help: [GA4] Engagement rate and bounce rate. Google Help
YouTube Help: Understand your YouTube engagement. Google Help
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