Question: Jasmine, a marketing manager for a sustainable coffee brand, uses a social media monitoring tool. What is one advantage of this tool for her brand? Select the correct answer, then submit.
- It helps her monitor and join conversations about sustainability trends.
- It allows her to compare follower growth across social media platforms.
- It lets her see how many website visits come from social media.
- It schedules her social media posts in advance.
Explanation
A monitoring tool is valuable because it helps track brand or topic mentions as they appear online. Google Alerts lets a business follow a topic and receive updates when matching results appear, which supports ongoing monitoring of conversations around sustainability. Google Trends shows search interest over time, helping identify rising topics and decide when to join relevant discussions. That makes this type of tool useful for spotting relevant conversations early and responding with timely, relevant content. Google Help+1
Why the other options are incorrect
Compare follower growth across social media platforms This measures audience size over time, but it does not show what people are currently discussing about sustainability trends. Google Help+1
See how many website visits come from social media This measures referral traffic to a website, not the wider online conversations happening around a topic or brand. Google Help+1
Schedule social media posts in advance This is a publishing task, while a monitoring tool is used to watch mentions and trends before responding. Google Help+1
Source for verification
https://support.google.com/websearch/answer/4815696
https://support.google.com/trends/answer/4365533
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