Question: Colin wants to build awareness of his movie review podcast. Which type of advert would be most effective in reaching a broad audience? Select the correct answer, then submit.
- A highly targeted text-based ad
- A visually engaging ad showcasing his popular episodes
- A testimonial-based ad
- An ad that only targets returning visitors
Explanation
A visually led ad is the strongest choice when the goal is broad awareness because Display campaigns are designed to show visually engaging ads across millions of websites, apps, and Google-owned properties. That wider reach makes them better suited to awareness than a narrowly targeted text format. Showing popular episodes also helps communicate the podcast’s appeal quickly, which is important when people are discovering the brand for the first time. This fits Google’s guidance that visually engaging ads are effective for expanding reach and building awareness. Google Help+1
Why the other options are incorrect
A highly targeted text-based ad This is narrower in reach and is less suitable when the main objective is broad awareness rather than focused intent capture. Google Help+1
A testimonial-based ad This is more useful for trust and consideration than for maximizing initial visibility across a broad audience. Google Help+1
An ad that only targets returning visitors This limits exposure to people who already know the brand, so it does not support awareness among a wider new audience. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2404190
https://support.google.com/google-ads/answer/2567043
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.