Question: Which of the following factors influence your ad rank? Select the 2 correct answers, then submit.
- The browser the searcher uses
- Your max CPC for that ad
- The searcher’s internet speed
- Your ad’s quality score
Explanation
Ad Rank decides whether an ad can show and where it appears on the results page. Google states that the amount set as the max CPC bid is one of the factors used in that calculation, so bidding directly affects competitiveness in the auction. Google also explains that ad quality influences Ad Rank, and Quality Score is the Google Ads diagnostic term that reflects the relevance and usefulness of the ad and landing page. Together, bid strength and quality signals determine how strongly the ad can compete for position. Google Help+2Google Help+2
Why the other options are incorrect
The browser the searcher uses Google lists context such as location, device, time of search, competition, and expected asset impact, but not browser choice as a direct Ad Rank factor. Google Help+1
The searcher’s internet speed This is not listed as a direct auction input for Ad Rank; Google focuses on bid, ad quality, thresholds, competition, and search context instead. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1752122
https://support.google.com/google-ads/answer/6167118
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.