Question: Which of these components contribute to your quality score? Select the 3 correct answers, then submit.
- Landing page UX
- Your max CPC
- Relevance of the ad to the searcher
- Expected click through rate (CTR)
Explanation
Quality Score is a diagnostic measure in Google Ads based on three components: expected clickthrough rate, ad relevance, and landing page experience. Google uses these signals to estimate how useful and relevant an ad is to a person searching for a related term. These components focus on predicted performance and user experience rather than on how much is being bid. That is why the quality of the ad and destination page matters directly to Quality Score.
Why the other options are incorrect
Your max CPC This affects bidding and Ad Rank, but Google does not include it as a component of Quality Score.
Source for verification
https://support.google.com/google-ads/answer/6167118
https://support.google.com/google-ads/answer/1752122
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