Question: True or false: Negative keywords are used to increase the visibility of your ads. Select the correct answer, then submit.
- False
- True
Explanation
Negative keywords are used to prevent an ad from showing for search terms that are not relevant to the business. Google Ads defines a negative keyword as a keyword that stops the ad from being triggered by a certain word or phrase. That means the purpose is to filter out unwanted traffic, not to expand visibility. This improves targeting by helping the ad appear for more relevant searches instead. support.google.com+1
Why the other options are incorrect
True This is incorrect because negative keywords exclude irrelevant searches rather than increase the number of times an ad can appear. support.google.com+1
Source for verification
https://support.google.com/google-ads/answer/2453972
https://support.google.com/google-ads/answer/105671
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