Question: If the open rate of your emails seems low, which of the following could help you fix that? Select the correct answer, then submit.
- Send your emails to more contacts
- Redesign your website
- Adjust the subject line of your email
- Change the colour of the buttons inside your email
Explanation
A low open rate usually points first to an issue before the email is opened, and the subject line is the main element affecting that first decision. Google’s email sender guidance says subject lines should accurately represent the message content and should not be misleading. Clear, relevant wording makes the message easier to trust and more likely to be opened. Changing website design or button colour affects later behaviour inside the site or email, not the initial open decision. Google Help
Why the other options are incorrect
Send your emails to more contacts Sending to more people does not solve a weak open rate and can worsen performance if the message is not relevant. Google Help
Redesign your website Website changes happen after the click, so they do not directly improve whether recipients open the email. Google Help
Change the colour of the buttons inside your email Button design can affect clicks after the email is opened, but it does not address the reason people decide not to open it. Google Help
Source for verification
https://support.google.com/a/answer/81126?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.