Question: Amina runs a natural skincare brand that has been growing steadily for two years. Recently, she’s noticed increased competition from other eco-conscious brands and wants to improve her online presence. Amina needs to understand how her competitors are positioning themselves and identify ways to differentiate her brand to attract more customers. Which of the following steps should Amina take to gain insights into her competitors and stand out in the market? Select 3 correct answers, then submit.
- Analyse customer reviews and feedback to understand how customers perceive competitor products and services.
- Copy competitor product descriptions and pricing strategies to align with the market.
- Set up Google Alerts to monitor mentions of competitor brands and industry trends.
- Use search engines to identify which words and phrases competitors are using on their websites and note who appears in the top search results.
Explanation
Customer reviews and feedback reveal what buyers value, what frustrates them, and how rival brands are perceived, so they are useful for identifying gaps in competitor positioning. Google Help Google Alerts is also useful because it sends updates when new results appear for a topic, which helps track competitor mentions and industry developments over time. Google Help Checking relevant search results adds another layer of insight by showing which brands are visible and what themes they emphasize in their messaging. Together, these actions support differentiation because they build understanding of customer perception, market visibility, and shifting trends. Copying competitor wording or pricing does not achieve that because it reduces originality instead of clarifying a distinct position.
Why the other options are incorrect
B Copying competitor descriptions and pricing weakens differentiation and does not create a clear, original market position.
Source for verification
Google Business Profile Help: Manage customer reviews Google Help
Google Search Help: Create an alert Google Help
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