Question: Samira has recently launched a new coaching business online. Her analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking coaching appointments. What action should Samira take? Select the 2 correct answers, then submit.
- Check the frequency of the newsletters to make sure they aren’t sent too often.
- Review the content of the newsletters to check if it’s suitable and if there is a clear call to action (CTA).
- Stop sending newsletters as people aren’t reading them.
- Send more newsletters reminding customers to book a room.
Explanation
The right action is to review newsletter cadence because Google says senders should set expectations for email frequency and send messages at a rate the audience finds reasonable. Google also recommends composing a clear message that aligns with the brand and includes a clear call to action. If people unsubscribe after two weeks and are not booking appointments, that points to message fatigue, weak relevance, or an unclear next step. Checking frequency and improving content directly address those two likely causes. Google Help+1
Why the other options are incorrect
Stop sending newsletters The problem is not the channel itself; the better fix is to improve frequency, clarity, and the call to action. Google Help+1
Send more newsletters Google recommends a frequency the audience finds reasonable, so increasing volume when unsubscribes are already happening is likely to make performance worse. Google Help
Source for verification
Learn about bulk email best practices — Gmail Help Google Help
Optimize your ads and landing pages — Google Ads Help Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.