Question: Emmeline has gathered a month’s worth of data, but on its own, it doesn’t tell her much about the performance of her blogs and social media posts. How can she find out if her strategy is working? Select the 2 correct answers, then submit.
- Compare the previous month’s total transactions to this month’s sales of Breakfast Boxes
- Compare last month’s blog post data to current blog post data
- Compare how many visitors have come to their website from social media in the last quarter to the current month’s rate
- Compare last July’s in-person visits to the store to this July’s visits to the website
Explanation
The useful step is to compare current results with a relevant earlier period instead of looking at one month of data by itself. Google Analytics allows reports to compare one date range with a previous period, which helps show whether performance is improving or declining over time. The Pages and screens report is suitable for checking whether blog content is performing better than before, and the Traffic acquisition report is designed to show where website visitors are coming from, including social channels. These comparisons make it possible to judge whether the chosen channels are contributing more effectively to the strategy. Google Help+2Google Help+2
Why the other options are incorrect
A This is not a like-for-like comparison because total transactions and Breakfast Box sales measure different scopes, so it does not isolate channel performance clearly. Google Help+1
D This compares in-person store visits with website visits, which mixes different channels and does not measure the selected blog and social media strategy consistently. Google Help+2Google Help+2
Source for verification
Google Analytics Help: Change and compare date ranges in reports. Google Help
Google Analytics Help: [GA4] Traffic acquisition report. Google Help
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