Question: Eric has researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time. Which advice should he take? Select the 3 correct answers, then submit.
- Get opinions from your customers on what might be missing from your site
- Stay up to date with search engine changes
- Don’t change your keywords as it confuses search engines
- Read about the trends in your industry and use them to create content for your page
Explanation
Ongoing SEO work should stay focused on users, not just on the first round of keyword research. Google recommends people-first content, so customer feedback is useful because it can reveal gaps in the site and show what information users still need. Google also describes SEO as an ongoing process of improving a site’s presence in Search, which is why it is important to stay current with changes in how Search works and with updated guidance. Industry trends matter as well, because Google says Google Trends can help refine content strategy and show how people are searching. Together, these actions keep content relevant, useful, and aligned with changing search behaviour. Google for Developers+2Google for Developers+2
Why the other options are incorrect
Don’t change your keywords Search behaviour changes over time, so keeping the same terms without adapting to users and trends can make content less relevant. Google for Developers+2Google for Developers+2
Source for verification
Google Search Central: SEO Starter Guide Google for Developers
Google Search Central: Creating helpful, reliable, people-first content Google for Developers
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