Question: Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers? Select the 2 correct answers, then submit.
- Conversion rates
- Comments on her social media profile
- How many pages visitors check out before they leave the site
- Number of people clicking each ad type
Explanation
The most useful retargeting measures are conversion rate and clicks because they show whether the ads are attracting interested users and whether those users are taking valuable actions afterward. Google Ads defines conversion rate as how often an ad interaction leads to a conversion, so it directly shows whether retargeted visitors are responding effectively. Google Ads also explains that clicks help show how appealing and relevant an ad is to people who see it. Together, these two metrics show both initial interest and follow-through, which makes them the strongest indicators for this campaign. Google Help+2Google Help+2
Why the other options are incorrect
Comments on social media These reflect social interaction, but they do not measure retargeting ad performance or whether ad viewers are moving toward conversion. Google Help+1
Pages checked before leaving This is on-site behaviour, but it does not directly show whether the retargeting ads themselves are attracting users or driving campaign results. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2684489
https://support.google.com/google-ads/answer/31799
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