Question: Colin’s podcast website receives a lot of traffic, but few visitors are subscribing. He has a budget for three display ads to encourage people to return and subscribe. From his list of target groups, which two would be the least effective to target? Select the 2 correct answers, then submit.
- People who search for TV-related podcasts
- People who haven’t finished subscribing
- Commentators on film forums
- People who visit his site
- People who download his e-catalogue
Explanation
The weakest choices are the broad prospecting groups, not the high-intent audiences that already interacted with the podcast site. Google Ads explains that audience segments can reach people based on interests, habits, and what they are actively researching, but a return-focused campaign is stronger when it uses your data from previous site interaction. Google Ads also states that website-visitor segments let ads reach people who have already visited the site, and automatically created segments can include users who abandoned a conversion path. Because the goal is to bring visitors back and get them to subscribe, people connected to TV podcast searches or general film-forum activity are less directly tied to that return-and-convert objective. Google Help+3Google Help+3Google Help+3
Why the other options are incorrect
People who haven’t finished subscribing This is a stronger your data audience because it is closer to conversion than a broad interest-based segment. Google Help+1
People who visit his site Google Ads specifically supports targeting previous website visitors, so this is one of the more effective groups for retargeting. Google Help
People who download his e-catalogue This audience has already shown meaningful interest, which makes it more valuable than a colder awareness audience. Google Help+1
Source for verification
Google Ads Help: About audience segments. Google Help
Google Ads Help: Create an audience segment that includes your website visitors. Google Help+1
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