Question: Imagine you run a local bike shop and you want to advertise your store online. What’s one way that you could target your online ads to local customers? Select the correct answer, then submit.
- Hand out flyers and business cards to local shops
- Show ads only at certain times
- Show ads to people within 10 miles of your shop
Explanation
The correct choice is the one based on location targeting, because Google Ads lets a business show ads in specific geographic areas, including a radius around the business. This is designed to reach nearby customers who are more likely to visit a local shop. Google specifically states that ads can be targeted within a chosen distance from a location, which makes this the most direct way to focus on local residents. Timing changes or offline promotion do not control where online ads are shown. Google Help+1
Why the other options are incorrect
A This is an offline promotion method, not a way to target online ads geographically. Google Help
B This controls when ads appear, but it does not target people based on their distance from the shop. Google Help+1
Source for verification
Google Ads Help: Target ads to geographic locations. Google Help
Google Ads Help: How do I set up location targeting. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.