Question: Fill in the blank: To get started with adding a buyer persona in HubSpot, click the __________ icon.
- Marketing
- CRM
- Sales
- Settings
Explanation
In HubSpot, adding a buyer persona starts from the Settings icon in the top navigation bar. From there, the setup path continues to Properties, where the Persona property is managed. That shows persona creation begins in account settings rather than in a marketing or sales workspace. This makes Settings the correct starting point for creating and editing personas. HubSpot Knowledge Base
Why the other options are incorrect
Marketing Buyer persona setup is not started from the marketing navigation; HubSpot directs users to the Settings icon and then to Properties. HubSpot Knowledge Base
CRM The CRM stores and uses persona-related data, but HubSpot’s persona creation path begins in Settings. HubSpot Knowledge Base
Sales Persona creation is not initiated from the sales navigation in HubSpot’s documented setup flow. HubSpot Knowledge Base
Source for verification
https://knowledge.hubspot.com/properties/create-and-edit-personas
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