Question: All of the following are examples of SMART goals EXCEPT:
- Have 30% of your marketing leads attend an upcoming webinar.
- Have thought leaders contribute to an upcoming ebook.
- Increase sales qualified leads by 20% by the end of the year.
- Generate 10 customers within the first week of an upcoming product launch.
Explanation
SMART goals must be specific, measurable, attainable, relevant, and time-bound. The selected option describes an activity, but it does not include a measurable target or deadline. Without a clear metric, HubSpot reporting cannot evaluate progress against a defined outcome. A strong marketing goal should connect the planned work to a trackable result.
Why the other options are incorrect
30% webinar attendance includes a measurable target tied to a specific marketing outcome.
20% sales qualified lead increase includes a measurable percentage and a time-bound deadline.
10 customers in one week includes a specific numeric target and a defined time frame.
Source for verification
https://knowledge.hubspot.com/goals/understand-goals
https://knowledge.hubspot.com/goals/create-marketing-goals
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Marketing Hub Software Certification" page.