Question: E-Cal is a startup B2B SaaS business that provides electronic calendar services to other companies. They've been pretty scrappy and so recently reached out to a Partner for help. They're mostly interested in CRM features and integrations, which they don't know too much about. They're curious: what primary feature does Mailchimp’s core CRM provide?
- Branching management tools
- Centralized customer data
- Sales pipelines
- Financial tips
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