Maria’s email campaign strategy is paying off—Helsinki is showing positive purchase trends. Maria decides it’s the right time to expand into Oslo with a multichannel campaign. Her client is on board, but would like to know the benefits of other channels. Which benefits should Maria highlight to her client for each of the channels below?

Here is the answer of the question: Maria’s email campaign strategy is paying off—Helsinki is showing positive purchase trends. Maria decides it’s the right time to expand into Oslo with a multichannel campaign. Her client is on board, but would like to know the benefits of other channels. Which benefits should Maria highlight to her client for each of the channels below?

• Landing page with signup form – Target people on the web outside your audience by interest and make sure those inside your audience are keeping your brand top-of-mind.
• Email – Free to create as any as many you want, this channel allows you to easily collect information about your contacts and automatically assign them tags based on that information.
• Digital ads – Automate your campaigns in this channel in order to send personalized messages to people depending on where they are in their journey with your company
• Postcards – Get a beautiful photograph of your best-selling item hand-delivered to people who aren’t already in your audience.

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