Question: How might you use rules and actions in a customer journey to build a strong welcome series?
- Add a delay of 1 week to your customer journey before sending a follow-up email that builds on your original welcome email
- Set an If / Else branch that confirms if a contact engaged with previous emails within the campaign
- Add a wait rule that triggers a unique welcome email based on your contact’s behavior
- Select the hold action, ensuring your email is only sent after the proper conditions are met
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Mailchimp Email Automations Certification" page.