In order to keep your campaigns successful over time, it’s important to analyze and refine your automations to improve their performance. What are 3 ways you can analyze the success of your automations? Select 3 Correct Responses

Here is the answer of the question: In order to keep your campaigns successful over time, it’s important to analyze and refine your automations to improve their performance. What are 3 ways you can analyze the success of your automations? Select 3 Correct Responses

• Look at your customer journey map to double-check that your branching points lead contacts down the right path based on their behavior
• Identify the customer metrics that have decreased, like conversion rate and NPS score
• Check the impact these automations have had on your business metrics, such as revenue, sales volume, and new customer orders
• Review key marketing metrics like open rate and CTR to determine what is and isn’t working

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