Question: A new brand is launching in the Amazon store and wants to build awareness before driving sales. Which combination of ad products would you recommend?
- Only Sponsored Display remarketing
- Only Sponsored Products for immediate sales
- Streaming TV ads and Sponsored Brands for initial awareness, followed by Sponsored Products for conversion
Explanation
A launch plan should begin with awareness to introduce the brand before prioritizing purchase efficiency. Streaming TV ads can support broad video reach, while Sponsored Brands can help shoppers discover the brand in high-visibility shopping placements. After demand is created, Sponsored Products can capture shoppers with stronger purchase intent. This sequencing aligns upper-funnel discovery with lower-funnel conversion activity.
Why the other options are incorrect
Sponsored Display remarketing is incorrect because remarketing depends on prior engagement and is too narrow for a new brand launch.
Sponsored Products is incorrect because immediate sales tactics alone do not build enough initial brand familiarity.
Source for verification
https://advertising.amazon.com/library/guides/marketing-funnel
https://advertising.amazon.com/library/guides/getting-started-with-sponsored-ads
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