Question: Which type of audience solution uses Amazon browsing, streaming, and shopping signals?
- Third-party audiences
- Amazon audiences
- Advertiser audiences
Explanation
Amazon Ads signals are used to build pre-curated audience segments based on meaningful customer behaviors. These signals come from activity across Amazon shopping, content, and device environments. They help advertisers reach relevant audiences using observed intent and engagement patterns. This makes the audience solution suitable for planning campaigns around interests, lifestyle, and in-market behavior.
Why the other options are incorrect
Third-party audiences are not defined by Amazon’s proprietary shopping, streaming, and browsing signals.
Advertiser audiences use the advertiser’s own first-party inputs rather than Amazon-defined audience segments.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/help/GPKPWTLW6B8T683N
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Campaign Planning Certification" page.