Question: Amazon Ads signals can only be leveraged within Amazon owned and operated (O&O) properties like Prime Video, Twitch, and Amazon stores.
- False
- True
Explanation
Amazon Ads signals are not limited to Amazon owned and operated inventory. Through Amazon DSP, advertisers can reach audiences on Amazon and across third-party apps, sites, and devices. This means signal-informed audience strategy can support media delivery across broader eligible supply. The correct distinction is that Amazon Ads signals can be activated beyond Amazon O&O when using supported Amazon Ads solutions.
Why the other options are incorrect
True is incorrect because Amazon Ads signals can support audience activation beyond Amazon owned and operated properties.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/library/guides/signal-based-marketing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Campaign Planning Certification" page.