Question: Which ad format is described as "non-skippable 10-to-30-second ads that play for listeners"?
- Standard Display
- Audio ads
- Sponsored Brands Video
Explanation
Audio ads are non-skippable ads that play during audio content for listeners. Amazon Ads describes this format as a way to reach audiences in screen-free moments across streaming audio environments. The 10-to-30-second length matches the standard audio ad format definition. This makes the format distinct from visual display or video ad placements.
Why the other options are incorrect
Standard Display uses visual ad placements, not listener-based non-skippable audio messages.
Sponsored Brands Video uses video creative in Amazon shopping placements, not audio-only listening environments.
Source for verification
https://advertising.amazon.com/solutions/products/audio-ads
https://advertising.amazon.com/resources/ad-specs/audio-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Campaign Planning Certification" page.
