Question: The customer's journey is a strictly linear path from first view to purchase.
- False
- True
Explanation
The customer journey is not strictly linear because shoppers can move across touchpoints in different sequences. They may discover a product, compare alternatives, revisit detail pages, add items to cart, and purchase later. Amazon Ads uses the marketing funnel as a planning framework, but real shopping behavior can move forward, backward, or skip stages. Recognizing this non-linear behavior helps advertisers plan across awareness, consideration, conversion, and loyalty.
Why the other options are incorrect
True is incorrect because shoppers do not always follow one fixed path from first view to purchase.
Source for verification
https://advertising.amazon.com/library/guides/marketing-funnel
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