Question: An advertiser wants to simultaneously build brand awareness and drive immediate sales. Which combination of ad products would likely be most effective?
- Video ads and Sponsored Display
- Video ads and Sponsored ads
- Sponsored Products and Sponsored Brands
Explanation
Video ads support upper-funnel awareness by introducing the brand through sight, sound, and motion. Sponsored ads support shopping-stage activity by helping products and brands appear in relevant Amazon store placements. Using both creates a broader full-funnel strategy that can build recognition while also capturing active purchase intent. This combination is stronger than using only shopping placements or only display-based tactics.
Why the other options are incorrect
Sponsored Display can support remarketing and discovery, but the pairing is less complete than combining video reach with Sponsored ads for direct shopping intent.
Sponsored Products and Sponsored Brands can drive discovery and sales in the Amazon store, but they do not provide the same upper-funnel video awareness reach.
Source for verification
https://advertising.amazon.com/library/guides/full-funnel-marketing
https://advertising.amazon.com/library/guides/getting-started-with-sponsored-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Campaign Planning Certification" page.