Question: What does the "cost" metric in competitor analysis represent?
- The actual advertising budget of competitors
- The cost to build a similar website
- The estimated cost if those websites were paying for that traffic through ads
- How much the competitor spends on SEO tools
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "SEMrush SEO Toolkit Crash Course" page.