Question: KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads "Hurry, buy now!" This is compliant with Amazon Ads guidelines and acceptance policies.
- False
- True
Explanation
Amazon Ads policy requires call to action (CTA) language to be clear and not pressure customers into immediate action. Urgency-based copy can create artificial pressure and reduce compliance with creative acceptance standards. Aggressive purchase prompts are different from neutral CTAs such as “Learn more” or “Shop now.” Policy-aligned display copy should guide the customer without using time-sensitive or emotionally pressured language.
Why the other options are incorrect
True is incorrect because urgency-based purchase pressure is not compliant with Amazon Ads copy requirements.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
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