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Amazon Publisher Direct (APD) only provides advertisers acce

Amazon Publisher Direct (APD) only provides advertisers access to Amazon-owned and operated inventory, like Amazon.com and IMDb.

Question: Amazon Publisher Direct (APD) only provides advertisers access to Amazon-owned and operated inventory, like Amazon.com and IMDb.

  • False
  • True

Explanation

Amazon Publisher Direct (APD) extends Amazon DSP access beyond Amazon-owned and operated inventory. It provides direct access to premium publisher supply, including third-party streaming TV apps and broadcasters. This helps advertisers reach audiences across additional high-quality inventory sources. APD is therefore a supply expansion option, not an Amazon-only inventory source.

Why the other options are incorrect

True is incorrect because Amazon Publisher Direct (APD) includes premium publisher supply beyond Amazon-owned and operated inventory.

Source for verification

https://advertising.amazon.com/solutions/products/streaming-tv-ads

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.

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