Question: Amazon DSP is available to both endemic advertisers (who sell in the Amazon store) and non-endemic advertisers (who do not sell in the Amazon store).
- True
- False
Explanation
Amazon DSP is available to both endemic and non-endemic advertisers. Endemic advertisers can use it to drive traffic to Amazon retail destinations such as product detail pages or Stores. Non-endemic advertisers can use it to reach relevant audiences and drive traffic to non-Amazon destinations. This makes Amazon DSP suitable for advertisers with or without products sold in the Amazon store.
Why the other options are incorrect
False is incorrect because Amazon DSP is not limited to advertisers that sell in the Amazon store.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
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