Amazon DSP Certification (OLD)

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  1. Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?
  2. Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?
  3. In-line editing allows you to adjust key line item settings at the order level, without needing to open up and save each individual line item again.
  4. Which supply option consists of exclusive inventory available through Amazon DSP?
  5. Amazon DSP is only available in a self-service model.
  6. Which of these ad examples is compliant with Amazon Ads’ Guideines and Accepted Policies for branding?
  7. Which of these ad copy examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?
  8. Using the following report, which audience segment might the campaign manager choose to add to their targeting approach?
  9. Which of the below are best practices when setting up Amazon DSP campaigns?
  10. Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with Amazon DSP?
  11. Which advertising method may involve real-time bidding?
  12. Which of the following call to action (CTA) is most likely to be compliant with Amazon’s creative acceptance policies?
  13. Which of the following statements about private marketplaces (PMPs) are true?
  14. To create a custom report broken down by ASIN type, which of the following dimensions would you select when generating your custom report?
  15. Why should an advertiser upload all creative asset sizes that are available during campaign set up?
  16. You can delete Amazon DSP orders as long as they have not yet gone live.
  17. Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?
  18. A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?
  19. Amazon’s ad policies are only relevant for ads served ON Amazon.
  20. Which of these buying method provides advertisers higher priority to inventory?
  21. Fire TVs are shared devices and have strict requirements to protect all members of a household.
  22. There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?
  23. Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?
  24. Bree has set up a campaign in Amazon DSP which utilizes a deal ID. What supply is she leveraging?
  25. The language for promotions and bundles must be which of the following?
  26. At which point during the campaign management timeline should an advertiser establish goals and KPIs?
  27. Which of the following scenarios are true for campaign management features in Amazon DSP?
  28. Which of the below explains Amazon DSP’s order copying capabilities:
  29. IMDb is an example of which type of supply source?
  30. An advertiser has decided to exclude “IM – cell phones” from all seven lines in an order. What bulk edit feature would allow you to do this?
  31. If you want to access open-exchange mobile web display inventory, what type of line item do you need to create?
  32. Which of the following describes the viewability standard used by Amazon DSP?
  33. Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?
  34. Which of the following metrics are non-ad-attributed?
  35. Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.
  36. When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?
  37. Which of the following describes Amazon DSP’s capability to delete individual line items within a campaign?
  38. Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?
  39. Flynn wants to download a custom report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following dimensions should he select for this use case?
  40. Using the audience builder in Amazon DSP, you are able to create custom audiences based on which of the following?
  41. Supply via private marketplaces (PMPs) is only available to Amazon DSP managed service users.
  42. Which KPIs are associated with an awareness goal? (Select 3)
  43. Which of the following are variables that may affect campaign performance?
  44. Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)
  45. Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?
  46. Which of the following describes Amazon Publisher Services (APS)? (Select 2)
  47. Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?
  48. Amazon DSP ads cannot contain imagery or text that mimics or alters Amazon’s branding or logo.
  49. Which of the following ad copy examples is compliant with Amazon Ads guidelines and acceptance policies for pricing and savings?
  50. The performance metrics shown in the custom report cannot be customized.
  51. Which of these ad examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?
  52. Which pricing model allows advertisers to set a price range for any single impression?
  53. Would “Shop now” or “Click here” be a compliant CTA? Take a moment to think about why you’ve selected that answer.
  54. Which of the following is NOT a true statement?
  55. Amazon Ads enables you to create brand-based audiences around which of the following behavior types?
  56. Which of these ad examples is compliant with Amazon Ads’ guidelines and acceptance policies for ads running on desktop?
  57. A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.
  58. What does Amazon strive for through its ad policies? (Select 2)
  59. There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?
  60. How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?
  61. Auction buying is unguaranteed buying.
  62. Third-party exchanges rely on which buying method?
  63. Select all that apply. Ad copy and legibility must be:
  64. What amount of ratings and reviews does the ASIN selected for an Amazon DSP ad with e-commerce creative require in order to be within Amazon’s ad policies?
  65. Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?
  66. PMP allows you access to direct deals with publishers.
  67. Which of the following audiences can be reached using Amazon DSP?
  68. Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)
  69. Display ad homepage restricts the following items from display on the homepage
  70. When should an advertiser care most about brand halo metrics?
  71. Which type of advertiser(s) can leverage Amazon DSP for link in campaigns?
  72. Opal is introducing Amazon DSP to her team. Which of the following points should she include in her presentation?
  73. At which point during the campaign management timeline should an advertiser use manual optimization levers?
  74. What method(s) of optimization does Amazon DSP offer?
  75. For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?
  76. Martina is managing a campaign that isn’t trending toward the intended goal. What is the recommended approach?
  77. Which of the following statements most closely describes automatic optimization in Amazon DSP?
  78. Which of the following are benefits of Amazon’s automatic optimization? (select all that apply)
  79. Flynn wants to download a report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?
  80. Which of the following ad copy examples is compliant with Amazon Advertising’s guidelines and acceptance policies for pricing and savings?
  81. Display ads cannot contain imagery or text that mimics Amazon’s branding or logo.
  82. Who incurs the cost of invalid impressions resulting from domain spoofing?
  83. Amazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.
  84. True or false? PMP preferred deals are an option that bypass auctions completely.
  85. Which of the following statements most closely describes automatic optimization in the Amazon DSP?
  86. Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?
  87. Which of the following best describes the core value behind Amazon’s ad policies?
  88. What method(s) of optimization does the Amazon DSP offer?
  89. True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.
  90. Which of the following copy is most likely to be compliant with Amazon’s creative acceptance policies?
  91. True or false? Auction buying is unguaranteed buying.
  92. Which supply option consists of exclusive inventory available through the Amazon DSP?
  93. Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)
  94. The Amazon DSP automated budget optimization allocates budgets based on which of the following?
  95. What is the value of Amazon’s pre-bid analysis? (Select 2)
  96. Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?
  97. There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.
  98. What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?
  99. True or false? The Amazon DSP is only available in a self-service model.
  100. Which of the following describes the viewability standard used by the Amazon DSP?
  101. True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.
  102. Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?
  103. Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?
  104. True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.
  105. Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?
  106. Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?
  107. Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
  108. Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
  109. The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?
  110. For which scenario(s) should an advertiser consider optimization?
  111. At which point during the campaign management timeline should an advertiser establish KPIs?
  112. The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?
  113. True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.
  114. The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?
  115. Which of the following audiences can be reached using the Amazon DSP?
  116. True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
  117. Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?
  118. Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?
  119. Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?
  120. If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
  121. Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?
  122. Brand or author awareness is measured by ___.
  123. A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?
  124. Sponsored products are generally used for which objective?
  125. Campaign efficiency is measured by ___. Select all that apply.
  126. Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.
  127. Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)
  128. Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?
  129. Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.
  130. Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
  131. Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?
  132. Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
  133. Omar writes science fiction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?
  134. Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
  135. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
  136. Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.
  137. ASINs, or products, within the Amazon Attribution console are selected at the order level.
  138. Choose the best answer that describes promoted conversion metrics.
  139. Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.
  140. What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.
  141. How can advertisers calculate return on ad spend and other cost based metrics?
  142. Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?
  143. Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?
  144. Place the steps of the creative approval process in the correct order, from start to finish.
  145. Which of the following is a requirement for all Amazon DSP advertisements?
  146. Match each campaign goal with the appropriate optimization type.
  147. Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?
  148. You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?
  149. Which is Amazon’s recommendation regarding a line item’s supply sources?
  150. For which reason(s) might you add a new pixel to your order?
  151. You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?
  152. Once you create a new advertiser, you will need to notify your Amazon representative for approval.
  153. Which is the correct hierarchy within the Amazon DSP?
  154. Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?
  155. Which of the following is considered paid traffic?
  156. Stores can include contact information such as phone numbers, emails, or physical addresses.
  157. Which of the following items are allowed in your Store?
  158. Stores do not require a minimum spend.
  159. When setting up your Store, which tactic can encourage targeted exploration?
  160. Which of the following pieces of content could cause your Store to be rejected?
  161. What is the recommendation for using full-width images?
  162. Which of the following are features of the Store builder?
  163. What might you do to optimize Store pages with high conversions but low views?

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