Omar writes science fiction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?

Advertisement

  • broad match
  • phrase match
  • exact match
  • negative phrase match
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

We respect your privacy and take protecting it seriously

Leave a Comment


Share via
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

We respect your privacy and take protecting it seriously

Send this to a friend