Question: Which of the following is NOT a stage in the buyer’s journey?
- Decision
- Consideration
- Research
- Awareness
Explanation
The buyer’s journey in HubSpot is defined by three stages: Awareness, Consideration, and Decision. The excluded choice is not one of HubSpot’s formal stage names. It refers to an action that happens within the journey, especially as buyers gather information and evaluate solutions. HubSpot uses the stage labels to map content, messaging, and offers to a buyer’s decision process.
Why the other options are incorrect
Decision This is an official stage where the buyer chooses a specific solution or provider.
Consideration This is an official stage where the buyer compares approaches or solutions to the defined problem.
Awareness This is an official stage where the buyer recognizes a problem or opportunity.
Source for verification
https://academy.hubspot.com/lessons/buyers-journey
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Digital Advertising" page.