Question: Which of the following is NOT an ad targeting strategy?
- Contextual targeting
- Demographic targeting
- Audience targeting
- Behavioral targeting
Explanation
HubSpot defines three primary ad targeting methods: demographic targeting, behavioral targeting, and contextual targeting. A general audience label is broader than those method-specific categories, so it does not function as one of the formal targeting strategies in this framework. In HubSpot’s terminology, the recognized strategies describe how ads are matched to people or content environments. That is why the excluded choice falls outside the named set of targeting approaches. HubSpot Academy+1
Why the other options are incorrect
Contextual targeting This is one of HubSpot’s three ad targeting strategies because it matches ads to relevant content environments. HubSpot Academy
Demographic targeting This is one of HubSpot’s three ad targeting strategies because it uses audience attributes such as age, location, or similar profile data. HubSpot Academy
Behavioral targeting This is one of HubSpot’s three ad targeting strategies because it relies on user actions, interests, or past behavior. HubSpot Academy
Source for verification
https://academy.hubspot.com/lessons/how-to-use-targeted-advertising
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