Question: A Facebook core audience is based on:
- location, demographics, interests, behavior, and connections
- the number of years a person has been on Facebook
- people who have already expressed an interest in your business
- new people who share the characteristics of your existing audience
Explanation
A Facebook core audience is the standard audience type created from native Facebook targeting filters rather than from uploaded contact data or modeled expansion from a source audience. It is built with selection criteria such as profile details, interests, behaviors, and connection-based signals inside the ad platform. That makes it a rules-based audience for direct targeting, which is different from custom audience retargeting and lookalike audience expansion. In HubSpot’s digital advertising framework, this fits the social ad platform setup and the broader use of demographic targeting and behavioral targeting in paid campaigns. HubSpot Academy+2HubSpot Academy+2
Why the other options are incorrect
Years on Facebook Time spent on the platform is not one of the defining inputs HubSpot associates with a Facebook core audience. HubSpot Academy+1
People already interested in your business This describes a warmer audience closer to custom audience or retargeting use than a standard Facebook core audience. HubSpot Academy+1
New people similar to your existing audience This describes a lookalike audience, which is built from a source audience instead of direct targeting filters. HubSpot Academy+1
Source for verification
https://academy.hubspot.com/lessons/introduction-to-social-media-advertising
https://academy.hubspot.com/lessons/how-to-craft-a-winning-facebook-ads-strategy
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