Question: Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.
- Quality
- Engagement
- Conversion
- Relevance
Explanation
HubSpot’s Facebook advertising guidance references a Facebook framework that rates expected ad performance using Quality, Engagement, and Conversion. Those three metrics are treated as the performance dimensions used to evaluate how an ad is expected to perform. Relevance is not listed as one of the named metrics in that framework. That is why the correct set includes the first three and excludes the last one. HubSpot Community
Why the other options are incorrect
Relevance This is not included in the HubSpot-referenced Facebook framework, which names Quality, Engagement, and Conversion instead. HubSpot Community
Source for verification
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