Question: Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.
- phrase
- negative
- exact
- broad
Explanation
In paid search, broad match gives the widest reach because Google can match an ad to queries related to the meaning of the keyword, even when the words appear in different forms or orders. HubSpot Blog
That fits a setup where the search term can contain any combination or variation of the words in the keyword. HubSpot Blog
HubSpot’s keyword guidance describes broad match as the default Google Ads match type and contrasts it with narrower match options. HubSpot Blog+1
This makes it useful when the goal is reach and discovery rather than tight control over the exact query wording. HubSpot Blog
Why the other options are incorrect
phrase This is narrower because words can be added before or after the keyword, but not between it. HubSpot Blog
negative This prevents ads from showing for selected terms instead of expanding when they can appear. HubSpot Blog
exact This is the most restrictive because it targets the same exact meaning or intent of the keyword. HubSpot Blog
Source for verification
https://blog.hubspot.com/marketing/keyword-match-types
https://academy.hubspot.com/lessons/getting-started-with-google-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Digital Advertising" page.