Question: What do sponsored messages on Facebook Messenger allow you to do?
- Display messages in the Facebook News Feed to your audience
- Run story ads on Facebook Messenger
- Add a call-to-action in your Facebook ads to start a conversation with your business in Facebook Messenger
- Advertise to people who have interacted with your business on Facebook Messenger
Explanation
Sponsored messages in Facebook Messenger are a re-engagement format, not a broad prospecting format. HubSpot explains that a brand can send a sponsored message only to people who have already messaged the business, which means the audience is based on prior interaction in Messenger. That makes the format useful for nurturing warm contacts, re-engaging people who have gone quiet, and following up inside an existing messaging relationship. It is defined by who can be reached, not by News Feed delivery or by a CTA that opens a new conversation. HubSpot Blog+1
Why the other options are incorrect
News Feed display This refers to a feed placement, while sponsored messages appear in Facebook Messenger rather than in the Facebook News Feed. HubSpot Blog
Messenger story ads This is a different placement and does not define the purpose of sponsored messages. HubSpot Blog
Click-to-Messenger CTA This starts a conversation with a business, but sponsored messages are used to reach people who have already interacted in Messenger. HubSpot Blog
Source for verification
https://blog.hubspot.com/marketing/facebook-messenger-ads
https://knowledge.hubspot.com/ads/ads-faq
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