Question: What symbol would you use to add a broad match modifier?
- /
- ^
- + (answer)
- -
Explanation
In HubSpot’s paid search terminology, a broad match modifier uses a plus sign to indicate terms that must be included in the search query. This syntax adds control to broad matching by requiring specific words while still allowing some variation in how people search. HubSpot distinguishes this from other match type syntax because the symbol directly signals which keyword terms are mandatory. The symbol identifies a keyword constraint, not a punctuation style or formatting preference.
Why the other options are incorrect
/ This is not a HubSpot or paid search symbol for any keyword match type control.
^ This is not used in HubSpot’s keyword syntax for broad match modifier or any standard search ad match type.
Source for verification
https://blog.hubspot.com/marketing/online-advertising
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