Question: What elements should be included in your search ad copy? Select all that apply.
- Questions
- Keywords
- A call-to-action
- Analogies
Explanation
HubSpot’s Google Ads lesson highlights the importance of keywords during ad creation, which makes targeted terms a core part of effective search ad copy. HubSpot Academy HubSpot’s ad copy lesson also focuses on persuasive ad copy and an optimized conversion path, which supports using a clear call-to-action to move the searcher toward the next step. HubSpot Academy Together, those elements make the ad more relevant to the search query and more likely to drive action after the click. This matches HubSpot’s paid search framework, where relevance and action-oriented messaging work together in Google Search Ads. HubSpot Academy+1
Why the other options are incorrect
Questions Questions can appear in ad copy, but they are not a required element in HubSpot’s framework for effective search ads.
Analogies Analogies may add style, but they do not support the clarity and direct action focus HubSpot emphasizes for ad copy.
Source for verification
https://academy.hubspot.com/lessons/getting-started-with-google-ads
https://academy.hubspot.com/lessons/ad-copy-creative-conversion
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