Question: Which ad types are available on social media platforms? Select all that apply.
- Lead ads
- Message ads
- Video ads
- Search ads
Explanation
Social media platforms support multiple native ad formats, including lead ads, message ads, and video ads, which are all used within social advertising campaigns. HubSpot Academy+1 HubSpot separates social advertising from paid search advertising, so an ad type tied to search engines does not belong in the social media category. HubSpot Academy+1 That is why the social-platform ad types are the three selected choices, while search ads are excluded. HubSpot Academy+1 These correct choices reflect social-native formats, not search-engine formats. HubSpot Academy+1
Why the other options are incorrect
D) Search ads are part of paid search advertising on search engines, not a native social media ad format. HubSpot Academy
Source for verification
https://academy.hubspot.com/lessons/introduction-to-social-media-advertising
https://academy.hubspot.com/lessons/introduction-to-paid-search-advertising
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