Question: An advertiser has created a high-value customer lookalike audience in AMC. How can they activate this audience across their advertising strategy?
- Only in programmatic campaigns for audience application
- In both programmatic and sponsored ads campaigns through audience targeting and bid boosting
- Only in sponsored ads campaigns through audience bid boosting
Explanation
A high-value lookalike audience created in Amazon Marketing Cloud can be used for activation beyond a single media type. AMC audience workflows support activation in Amazon DSP and supported sponsored ads destinations. Programmatic activation uses audience targeting, while sponsored ads activation can use audience-based bid adjustments. This allows the same audience strategy to support reach, retargeting, and optimization across Amazon Ads channels.
Why the other options are incorrect
Programmatic campaigns is incorrect because AMC audiences are not limited to Amazon DSP activation.
Sponsored ads campaigns is incorrect because AMC lookalike audiences can also support programmatic audience targeting.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Marketing Cloud Certification" page.