When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?

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Here is the answer of the question: When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?

  • Removing the frequency cap because more impressions always leads to more conversions
  • Setting the frequency cap to maximize reach
  • Setting the frequency cap to maximize purchase rate while limiting waste or over delivery

The above question is related to “Amazon Marketing Cloud Certification Exam“. You can find all the updated questions and answers related to to “Amazon Marketing Cloud Certification Exam” on the “Amazon Marketing Cloud Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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