Antonio, a media planner without SQL skills, wants to quickly analyze how his Sponsored Products and Amazon DSP campaigns work together. Which AMC tool should he use to get insights without writing code?

Question: Antonio, a media planner without SQL skills, wants to quickly analyze how his Sponsored Products and Amazon DSP campaigns work together. Which AMC tool should he use to get insights without writing code?

• Custom SQL query in the Query Editor
• Template analytics from the use case library (e.g., "Sponsored ads and DSP overlap" template)
• Wait for the analyst to build a custom report

Explanation

The Use case library provides Amazon-authored templates that help users run common Amazon Marketing Cloud analyses without writing SQL from scratch. A Sponsored ads and DSP overlap workflow is designed to compare how sponsored ads and Amazon DSP exposure work together. Template analytics are appropriate when quick insight generation is needed with guided setup. This supports cross-channel analysis while reducing dependence on custom query development.

Why the other options are incorrect

Custom SQL query is incorrect because it requires SQL skills and manual query construction.

Wait for the analyst is incorrect because the use case library provides a faster no-code path for this type of analysis.

Source for verification

https://advertising.amazon.in/help/G35EPG89YCAEYQFN

https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/reporting/create-workflow

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Marketing Cloud Certification" page.