Question: A search specialist is reviewing a Bid Strategy Report to understand how long it takes for a click to result in a purchase. Which section of the report provides this specific data?
- Conversion delay
- Performance history graph
- Scorecard
- Time simulations
Explanation
The Conversion delay section shows how long it usually takes for users to convert after clicking an ad. In Search Ads 360, conversions are reported by click date, so recent performance can look incomplete until delayed conversions are recorded. This section helps determine whether enough time has passed before evaluating a bid strategy. It is especially important for purchase actions, which often happen later in the customer journey.
Why the other options are incorrect
Performance history graph compares selected metrics over time, but it does not isolate the lag between click and conversion.
Time simulations estimate how performance may change with different targets or budgets, not actual conversion lag.
Scorecard summarizes key performance metrics, but it does not provide conversion timing details.
Source for verification
https://support.google.com/sa360/answer/9916913
https://support.google.com/sa360/answer/14366100
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