Question: A digital marketer wants to see how their generic, brand, and competitor keywords interact to drive conversions. Which feature allows them to define these specific interaction types within a data-driven attribution (DDA) model?
- Custom variable adjustments
- Automated channel groupings
- Conversion value rules
- Custom channel groupings
Explanation
In Search Ads 360, data-driven attribution can be configured to analyze more specific interaction patterns than the default funnel assumptions. Google’s documentation explicitly says that when an advertiser wants to understand how generic, brand, competitor, or promotion keywords interact, they should define custom channel groupings. Those groupings are specified when the DDA model is created, and they determine how interactions are categorized for attribution reporting. This is the feature built for advertiser-defined interaction types within a data-driven attribution model. Google Help+1
Why the other options are incorrect
Custom variable adjustments is incorrect because the attribution documentation identifies custom channel groupings, not custom variables, as the method for defining specific interaction categories in a DDA model. Google Help+1
Conversion value rules is incorrect because those rules adjust conversion value, not how keyword interaction types are grouped for attribution analysis. Google Help+1
Automated channel groupings is incorrect because Google says automated groupings use basic assumptions, while advertiser-defined interaction types require custom channel groupings. Google Help+1
Source for verification
https://support.google.com/sa360/answer/13657914
https://support.google.com/sa360/answer/13867153
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