Question: An agency is consolidating multiple Microsoft Advertising accounts into a single Search Ads 360 sub-manager to streamline their cross-account reporting. How must these individual engine accounts be linked to allow for accurate data synchronization?
- Individual Microsoft Advertising accounts require creating a separate sub-manager to prevent performance data from overlapping across different business units.
- All Microsoft Advertising accounts from a single region must be grouped into a single client account to allow the use of shared budgets.
- Microsoft Advertising accounts must be linked exclusively through a manual FTP endpoint to facilitate the daily transfer of keyword and bid data.
- Each individual Microsoft Advertising account must be linked as a unique client account to maintain a 1:1 relationship with its external ID.
Explanation
Each Microsoft Advertising account must be linked to its own Search Ads 360 client account. Search Ads 360 maintains a one-to-one relationship between a client account and the external Microsoft Advertising account ID or number. This structure allows sync, reporting, and management data to stay aligned with the correct external account. Only one active Search Ads 360 client account can be linked to the same external account ID.
Why the other options are incorrect
Manual FTP endpoint is incorrect because Microsoft Advertising accounts are linked through Search Ads 360 account linking and authorization.
Single client account is incorrect because multiple Microsoft Advertising accounts should not be combined into one Search Ads 360 client account.
Separate sub-manager is incorrect because separate sub-managers are not required to prevent data overlap.
Source for verification
https://support.google.com/sa360/answer/13852429
https://support.google.com/sa360/answer/13854726
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