Question: A search specialist is tasked with providing a weekly performance summary to their executive team every Monday at 8am. To make sure the team receives the latest data without manual intervention, which workflow should be configured within the Search Ads 360 Report Editor?
- Using Performance Center to create a manual budget pacing plan that the executive team can access through a shared link.
- Using custom variable adjustments to automatically recalculate the conversion values before the data is exported to the team.
- Accessing the AI Spotlight dashboard to generate an automated alert whenever a performance anomaly is detected on Monday.
- Setting an automated delivery schedule to define the frequency, recipient list, and preferred file format for the saved document.
Explanation
Report Editor supports saved reporting workflows that can be delivered automatically on a schedule. An automated delivery schedule defines when the report is sent, who receives it, and the file format used for delivery. This makes weekly executive reporting repeatable without manually downloading or emailing the latest data. The workflow is appropriate when the same Search Ads 360 performance summary must be distributed at a fixed time.
Why the other options are incorrect
Custom variable adjustments are used for reporting or bid strategy segmentation, not scheduled report delivery.
AI Spotlight surfaces findings and anomalies, but it does not configure recurring delivery for a saved report.
Performance Center is used for planning and pacing, not automated Report Editor distribution.
Source for verification
https://support.google.com/sa360/answer/16179341
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