Question: A manager at a large agency oversees several distinct brands, each with its own team. How should the account hierarchy be structured to allow the agency to manage all brands from a single location while keeping brand teams separated?
- A sub-manager account for the agency, with client accounts for brands
- A manager account for the agency, with sub-manager accounts for each brand
- A client account for the agency, with separate campaigns for the brands
- A client account for the agency with multiple engine IDs
Explanation
Search Ads 360 uses a hierarchy of manager accounts, sub-manager accounts, and client accounts, and Google describes this structure as the standard way to organize separate teams and advertisers under one agency umbrella. Google Help+1 A manager account gives the agency a single top-level location to oversee the hierarchy, while each brand can sit in its own sub-manager account to keep management separated by team or business unit. Google Help+1 Google also documents that accounts can be viewed as directly linked or indirectly linked through sub-managers, which supports centralized oversight without collapsing brand separation. Google Help This makes the agency-level manager with brand-level sub-managers the correct structure for shared control and operational separation. Google Help+1
Why the other options are incorrect
A client account for the agency with multiple engine IDs is incorrect because client accounts are lower in the hierarchy and do not provide the top-level multi-brand structure that manager accounts and sub-manager accounts are designed to provide. Google Help+1
A client account for the agency, with separate campaigns for the brands is incorrect because campaigns do not replace the documented account hierarchy needed to separate teams and brands administratively. Google Help+1
A sub-manager account for the agency, with client accounts for brands is incorrect because the agency should sit at the manager account level when it needs to oversee multiple distinct brand groups from one location. Google Help+1
Source for verification
https://support.google.com/sa360/answer/9158072
https://support.google.com/sa360/answer/9359572
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